The £1 billion rebirth of Blackpool as Europe's most popular resort has begun in earnest.

Work has started on a stunning £17 million make over will give visitors a 'wow of a welcome' factor as they enter the resort in summer 2005.

A host of new state-of-the-art features creating an intriguing new environment will greet the resort's 11 million visitors. These include attractive walkways, landscaped gardens, projected terraces, stunning laser lighting, breathtaking sculptures and works of art.

Some of the work has already been completed in time to help celebrate this year's 125th anniversary of the famous Blackpool Illuminations which light up on Friday, Sept 3.

The project, the biggest since the famous tower was built 110 years ago, also incorporates two new mini-Blackpool towers spelling out the resort’s name.

The 60ft high climbing towers, which enthusiasts will be able to climb under supervision, will be set in acres of parkland being created either side of the central gateway into the resort.

It is also hoped to include other exciting new features to create a dynamic 21st century Blackpool.

These include a major new aquarium, a water theme park with an artificial beach, water slides, the Exploratorium - an interactive science and technology museum - and a new hotel offering 1,000 family style suites.

The £1 billion masterplan will rejuvenate the local economy, create 20,000 jobs and establish a spectacular world-class resort over the next 15 years.

THE GREAT PROMENADE SHOW

In 1996 a major coast protection scheme raised teh level of the New South Promenade by two metres to protect local properties from flooding. The original promenade and its worn features were swept away and replaced with a contemporary public space.

The Great Promenade Show stretches two kilometres from Squires Gate to the Sandcastle. It includes ten features specially commissioned from established and emerging artists and designers. The sculptures are unique interpretations of a variety of Blackpool's environments.

Some come to life at night whilst others produce mysterious sounds or mesmeric movement. They are amusing, awe-inspiring and challenging. Some invite closer inspection and exploration whilst others will bring back fond memories. They deliberately raise more questions than answers. You might not like them all but there's definetely something interesting for everyone.

Visit the Great Promenade Show's dedicated website HERE (external link)

Download the Masterplan Update Brochure - Jan 2005 1MB Download

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